Pets Ahoi

Your dearest in the best Hands

Pets Ahoi is a pet lover community connecting pet owners and trusted pet sitters.

Pets Ahoi specialises in offering certified and personalised in-home pet sitting experiences tailored to pet owners and pets needs. Our service helps pet parents find the perfect pet sitter in their area who will treat their pets like family. Our mission is to build a strong trust foundation between pet owners and certified pet-sitters by giving the users more freedom to travel and peace of mind while they are away.

We believe pets are family and when their owners go on vacations pets deserve to be left in the best hands and the best care. We believe pets need to be taken care of in the comfort of their homes. We offer personalised pet care services because every pet is unique with different needs. We are a pet-conscious community platform not only delivering outstanding pet sitting experiences but also celebrating animal's wellness and pet-loving.

Pets Ahoi Branding and Styleguide Development

Pets Ahoi concept focuses on the fishermen language and slangs from Hamburg. Words like “Moin” and “Ahoi” are popular. I wanted to embody something that symbolised this because the way people use this language is a warm and friendly approach and they always use it when being in a good and jolly mood.

At Pets Ahoi we are always in a good mood and happy to meet and take care of furriends. I wanted to express that by combining that Northern friendliness through the usage of an anchor symbol. How can I use that symbol and make it happy? My solution was to make that anchor shape into a happy pet smile while using a heart shaped nose to express care, love and trust. Our brand is all about trust, care and love for animals.

The brand was developed as a kickstart to this startup and developed further by adding a color palette based on a sea concept, an image language through photoshoots executed by our own photographer Ira Efremova, an iconography and a set of illustrations based on our pet services.

Developing and illustrating the icons was a delight to do and one of the aspects I enjoyed the most while developing the brand for my company Pets Ahoi.

The UI KIT came as a continuous step right after the brand’s styleguide.

Print Material

One of the first designs made for print were business cards, letterheads and merchandising material. Along that I designed some flyers describing our services and introducing the brand to the pet market.

UI KIT

The UI KIT was delevoped along with the platform’s app prototype. We are using our MVP platform at the moment and have been using it for a couple of years. It is our goal to eventually make it into an app once our startup finds a proper investment opportunity.

Pets Ahoi App Prototype

The application prototype was created in Figma and includes features that are not at the moment available in our MVP platform.

The protoype is secret and can only be shown during freelance interviews while showcasing Pets Ahoi Case Study.